Research & Strategy
The world is changing rapidly. Ageing populations and healthcare economics demand new approaches and solutions. This has paved the way for advancing technologies to create opportunities for existing businesses and emerging challengers.

Changes in healthcare, society and medical technology
Changes to social and cultural attitudes have created new and different demands from users and customers of your products. To stay ahead and benefit from these opportunities, our team helps you understand what your customers need tomorrow, building visions and strategies for the next generation of products and services.

Adapting to market trends
We constantly monitor the wide range of businesses, products and markets that make up the healthcare industry. Pooling knowledge from this experience enables us to identify key areas of change, which influence the products and services we develop for our customers. We’re always open to conversation to learn which trends are impacting your market, but current drivers include:
- Sustainable medical devices
- Women’s health
- Decentralized health
- Health of older people
- Personalized health

In-depth research
Our dedicated research and strategy team undertakes research with patients, healthcare professionals, payers, and other stakeholders. This active style of investigation helps to reveal insights, test hypotheses, and provide real-world evidence to support business case recommendations.

Facilitating innovation
Combining research with creative and technical know-how, we can plan, structure and facilitate innovation programs. By working with you in a structured, creative environment, together we can analyze problems, uncover and evaluate solutions, and help you move forward at pace to achieve your goals.
Programs can be tailored to a range of needs including:
- Troubleshooting and problem-solving
- Accelerating new ideas
- Exploring new opportunities
- Providing recommended directions for design and scalable manufacture

Get in touch
Reach out to understand what’s next for your medical product or service. Inquire about how our insight driven approach could help you move forward with confidence.